Thomas Library

BUSN290: Social Entrepreneurship


Use the Subject field to find better key terms for your research.

At Wittenberg: EZRA -- library catalog

At other Ohio libraries: OhioLINK (allow 3-5 business days for shipping)


The following books contain demographic data that may be helpful in counting how many potential customers in your target market live in Springfield. These books are Reference Books, which means they cannot be checked out or taken out of the library, but you can scan or take photos of pages that will be useful.

Lifestyle Market Analyst
HF5415.33.U6 L54
Contains information about consumer lifestyles and preferences (like dog-owners, vegetable gardeners, skiers) by major city (the Dayton Metro Area includes Springfield). Witt has 2005 edition, but the final print edition was published in 2008 and it's available through OhioLINK.

State and Metropolitan Area Data Book
HA202 .S84
Springfield, OH data including age, race, sex, labor force, migration and commuting, etc.

County and City Extra
HA203 .C68
data by county or city (Springfield OH is listed)

American Marketplace : demographics and spending patterns
HC110.C6 A512
data on education, health, income, spending, time use (grouped by age or race not by geographic location. Use it to identify consumer profiles of your target market, and then estimate how many people from Springfield fit that consumer profile using demographic data like income level or highest level of education.)

Ohio Industrial Directory
HD9727.O3 O37
lists basic information about businesses in Ohio (# of employees, industry code, address, phone number, CEO/president).


Greater Springfield website
The link to the Chamber of Commerce provides a directory of member businesses to help you identify potential partners (suppliers) or competitors.
Check out the Economic Developemnt page for Springfield data sheets to aid in the decision to start a business in Springfield (this data likely comes from the U.S. Census Bureau, but they unfortunately do not cite their sources)

Springfield Small Business Development Center
Information about laws, financing, licensing, and getting permits in Ohio

U.S. Census
Includes demographic data from the U.S. decennial census and other surveys like the American Community Survey and the Economic Census.

U.S. Bureau of Labor Statistics
Consumer Expenditures Survey - data about Americans' spending habits
American Time Use Survey - data about how Americans spend their time


Business Plans and Profiles Index
lists books and websites where you can find a sample business plan for a specific type of business (only some are available online. Many are available in books, so search OhioLINK for the book title)

Search EZRA or OhioLINK for "business plans" to find books that include samples


These databases will include articles discussing trends that may affect the industry you are entering. Sometimes only article citations are available, so you may have to use InterLibrary Loan to get a copy of the full article.

Business Source Complete
Searches scholarly and trade publications for topics pertaining to business and industry. This database is owned by EBSCO so you can search multiple EBSCO databases concurrently by click the Choose Databases link above the search box.

Entrepreneurial Studies Source
Focuses on small business and entrepreneurship. Also owned by EBSCO, so you can search it concurrently with Business Source Complete (See above).

Lexis-Nexis Academic
Contains the fulltext of many national and international newspapers since 1980. Click on the link and then click on the news tab near the top left of the screen.

You can also consult the full list of All Databases available at Wittenberg for more.


You must cite web pages and interviews just as you must cite books and articles. For help citing webpages and other resources, take a look at Purdue's Online Writing Lab (OWL) or contact the Writing Center.


If you would like to schedule a meeting to discuss your research please contact Kristen Peters , or stop by the Reference Desk for research assistance anytime.

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Compiled by Kristen Peters.