Some Useful Information Sources
I. Library Catalogs
Basic Skills - describes useful search techniques that apply to research databases, library catalogs and internet search engines
EZRA - Catalog of items held in Thomas Library
Applied Management Collection - over 300 titles in Main Stacks of Thomas Library.
Access is via EZRA with the subject heading Applied Management Collection
OhioLINK - Combined catalog of more than 80 Ohio academic libraries
WorldCat (limited ports) - Combined catalog of thousands of libraries worldwide.
(With either WorldCat, use Interlibrary Loan to order your item)
II. Information on Companies and Industries
Standard & Poor's Directory of Corporations - current year - Ref. HG4057.A4
Standard & Poor's Industry Surveys - current year - Ref. HG4915.S651
Value Line - current year - Ref. HG4501.V26
- Business News
- Company Financial Information on US companies (includes Hoover's Company Reports)
- SEC Filings & Reports (includes EDGAR)
- Industry News
III. Databases for Finding Journal and Newspaper Articles
***Business Source Complete
from EBSCO - Extensive index to business
and management periodicals; some full text -
Librarian's tip:On the green bar at the top of the search screen, you can click on the
Company Profiles button to get brief and long profiles. This is a good place
to find names of top competitors.
***Lexis-Nexis General News Topics - indexes many newspapers back as far as 20
years; all full text.
Also, under Step One, Select a News Category, you can select University News,
which gives you a choice of the Chronicle of Higher Education or University Wire
as your news source.
Academic Search Complete
- Basic, general purpose index to journal articles.
of the database is full text.
-or go to the Thomas Library web site to access the full range of Indexes and Databases.IV. Locating Journals:
At Wittenberg: Go to Journals the Library Has: Electronic and Print
At other Ohio
academic libraries: Use Interlibrary
Loan. (Note: you
generally cannot request
periodicals via OhioLINK.)
Note: Locating journals can be tricky, difficult, and generally exasperating. If you run into trouble, a reference librarian will be glad to assist you.
University of Michigan Documents Center Statistical Resources on the Web
The United States Census Site. From here you can click on the Related Sites box for links to State Data Centers and Fedstats, which has links to more than 70 statistical agencies
Statistical Universe - a source of general statistics
STAT-USA - Business, trade, and economic statistics from the US Department of Commerce
County Business Patterns 1995: Ohio. Ref. HA571.U54 1995
County and City Extra Ref. HA203.C68 -or- County-City Databook for 2000 -
Household Spending: Who Spends How Much on What. 2001. Ref. HC110.C6 O34 6th ed.
Direct Marketing Association's Statistical Factbook Ref. HF5415.126 .S73 1996
Demographics USA: ZIP Edition - Statistics arranged by ZIP code
Ref. HF5415.3 .D463 2000
Atlas of American Society Ref. HN60 .A5 1995
Statistical Portrait of the United States: Social Conditions & Trends Ref. HA214.S73 1998
U.S. Industry & Trade Outlook '99 Ref. HC106.82 .U16 1999
Consumer Expenditure Surveys - from the US Bureau of Labor Statistics
U.S. Economic Census - Business Data you can use from the US Census Bureau
VI. Internet Search Engines:
| Google Scholar -
Caution! This provides references to scholarly articles, but finding the actual article may be difficult and costly. Also, journal coverage is incomplete and not current. Subscription databases are almost always better.
VII. Web Sites
Recommended by Professor Schindler
AdAge.com - "The Ad Age DataCenter provides exclusive advertising and marketing industry data compiled by the Ad Age Research Department."
Ad Council - The Ad Council produces public service advertisements. You can see a sample of them on this web site, and you can also order ad materials. There is also a Research Center section that matches situations with key insights and strategic advertising solutions.
Advertising as Popular Culture
Advertising World - "The Ultimate Marketing Communications Directory" Has a ton of links.
AIGA/Aquent - Advertising-related salary site
AllBusiness.com - wealth of business information for small business and entrepreneurs brandchannel.com - "an online international exchange on the subject of branding."
Business Research Sources: a Reference Navigator
Businesswire.com - "Today's News on the Net"
ceoexpress.com - Lots of links to all kinds of sites, for instance newspapers & magazines, time & weather, health, company research, law, travel, and small business resources.
David Frey's Small Business Marketing Best Practices - Has links to lots of free stuff, including articles, a forum, and a blog.
Internet archive : Wayback Machine
John W. Hartman Center for Sales, advertising, and Marketing History at Duke University
globalEDGE - for global business knowledge
Site for marketing intelligence -
Marketing Virtual Library - "Offering an objective. . . source for marketing basics, market research, internet marketing, marketing plans, advertising, and much more."
marketingpower.com - from the American Marketing Association
nielsen-netratings.com - Defining the global standard in online audience measurement."
A portal to general business sources from Fuld & Company.
pwc's Personal Brand Pricewaterhouse Coopers' guide to crafting your personal brand
reportgallery.com - This is a link to a gallery of annual reports.
SecondaryData.com - "where marketing research and the world of Web-based free knowledge meet"
From Garrreynolds.com:Slogans & Taglines. . . from AdSlogans.com for developing and devaluating slogans and taglines:
Organization and Preparation tips
Top Ten Delivery Tips
Top Ten Slide Tips
Successful Presentation Tips
5 Easy Steps to Bring Your Presentations to Life
Easy Steps to Successful Presentations
720 Free Templates, Images, & Backgrounds
The Presenters Library
Microsoft Office PowerPoint - Includes templates, downloads, and Clip Art
Outstanding Images, from backgroundart.com
Reenie's Presentation Survival Tips
How to Do Everything withMicrosoft Office PowerPoint...
Working Smarter with Microsoft PowerPoint
News, Tips & Resources, from The Presentation Team
AdSlogans.com's Benchmarks for evaluating ad slogansAd Galleries
AdSlogans.com's Help - in developing a slogan
AdSlogans.com's Hall of Fame of advertising slogans
Absolut Ads - this hobby site features an Absolut Ad gallery
Ad*Access - From Duke University, this database "presents images and...information for over 7,000 advertisements printed...between 1911 and 1955."
Adforum.com - for a free subscription page of most downloaded ads
Ads of the World - "a commercial advertising archive and community showcasing the best and most interesting creative work worldwide."
Early Childhood Links
Emergence of Advertising in America: 1850-1920 - Interesting database from Duke University
Tobacco Free Kids
Yellow Page Ads from Red Jackal
Advertising Internships for 2012
http://www.liggett.com- Go to the careers link (top), click on Internships for application information.
VIII. Public Opinion
|PollingReport.com||"An independent, nonpartisan resource on trends in American public opinion."|
|Pew Research Center||an independent, non-partisan public opinion research organization that studies attitudes toward politics, the press and public policy issues|
|Gallup Organization||Provides the results of recent Gallup polls and explains how the polls are conducted.|
|The Nielsen Company||provides some free reports on consumer watching and buying habits|
|The American Customer Satisfaction Index||ACSI measures national customer satisfaction by industry or company|
IX. GraphicsDatabases for searching and purchasing photos
Dreamstime.com - look for a tab called "Free Images" that shocases free photos donated by photographers
Stock.XCHNG - site offers stock photos searchable by keyword, subject, country, camera, or photographer
Databases for purchasing fonts
- Legal News
- Federal Case Law / Federal Code
- State Case Law / State Codes
- Patents (1971- )
Inflation Calculators -
Gateway to Ohio Government Pages
United States Government Manual. Annual. Reference Desk Collection HS17.E5
American Advertising Federation - "Works to advance the business of advertising as a vital. . .part of the American economy and culture. . ."XII. People Resources
Advertising Research Foundation - works to "further scientific practices and promote greater effectiveness of advertising and marketing by means of objective...research."
National Advertising Division of Council of Better Business Bureaus - "Seeks to maintain high standards of truth and accuracy in advertising"
Cablevision Advertising Bureau -
Mail Advertising Service Association International -
Promotional Products Association International -
Radio Advertising Bureau -
Outdoor Advertising Association of America, Inc. - "Providing leadership, services, and standards that promote, protect and advance the outdoor advertising industry."
Direct Marketing Association
For help contact Kristen Peters, library liaison to the Business Department. Or, contact the reference desk by phone, email or IM.
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Compiled by Regina Entorf, Wittenberg University Library
Last updated 12-14-07/KJG