Business 340: Marketing Management

BUSINESS 340: MARKETING MANAGEMENT

Some Useful Information Sources

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I. Books

Basic Skills - describes useful search techniques that apply to research databases, library catalogs and internet search engines

EZRA - Allows you to search for items in Thomas Library
Applied Management Collection - over 300 titles in Main Stacks of Thomas Library.
Access is via EZRA using the subject heading Applied Management Collection.
OhioLINK - Combined catalog of more than 80 Ohio libraries. Order items early - it takes 2-5 business days for items to be shipped to Witt!

II. Information on Companies and Industries

      Print resources available in Thomas Library's Reference section:
      Standard & Poor's register of corporations, directors and executives Ref. HG4057.A4
      Standard & Poor's Industry Surveys Ref. HG4915.S651
      Value Line - current year - Ref. HG4501.V26

     Book recommended from OhioLINK:
      Principal International Businesses: The World Marketing Directory
      Previous editions can be requested here or here

      *** Lexis-Nexis
           - Business News
           - Company Profiles (includes Hoover's Company Reports)
           - SEC Filings & Reports (includes EDGAR)
           - Industry News

      Mergent Online
           - use NAICS code to lookup an industry report

III. Periodicals: Journals, Magazines, and More

A. Accessing Periodicals

At Wittenberg: Journals the Library Has - Electronic and Print access will show up

If Wittenberg doesn't have access, fill out the Interlibrary Loan form to request a copy

B. Databases for Finding Articles

* Business Source Complete by EBSCO - Extensive index to business and management periodicals; contains SWOT analyses and lots of full text articles from newspapers and journals.
Librarian's tip: Mouse over "More" on the blue bar at the top of the screen and click on "Company Profiles" to search for Market Line Reports. These reports include names of top competitors.

Academic Search Complete by EBSCO - indexes about 1800 periodicals, with lots of full text.
MasterFile Premier by EBSCO - Similar to Academic Search Complete, but with a more popular set of indexed magazines. Lots of full text.
SocINDEX with full text by EBSCO - Index, abstracts, and full text covering sociology.

*** Save time by searching four databases listed above concurrently by selecting each one from the Choose Databases tab available by accessing any one of these four EBSCO database

EconLit - Basic index to economics journals.

- or go to the Thomas Library homepage to access the full range of All Databases available online.

NOTE: Locating journals can be tricky. If you run into trouble, a reference librarian will be glad to assist you.

IV. Citing Sources

Citations for Displays:
"Descriptive name for display," Store, location, date seen.
"Celebrate Halloween with Coke," Kroger, Bechtle Ave, 09.06.20XX
Citation for Advertising:
"Descriptive title for ad," Medium, time of day for broadcast, date seen.
"Celebrate Halloween with Coke," WHIO-TV, 9:00 p.m., 09.06.20XX
"Celebrate Halloween with Coke," Springfield News-Sun, 09.06.20XX
Citation for Interviews:
Last Name, First Name. Title, Company. Method of interview. Date.
Smith, Sandra. Manager of Beverages, Kroger. Personal Interview. 09.06.20XX

Wittenberg's Writing Center maintains information about a variety of commonly used citation styles. And you can always drop by the Writing Center or the Library Reference Desk for help interpreting the instructions.
Research and Documentation Online provides examples of how to create in-text citations, how to compile a bibliography and samples of proper formatting for MLA, APA, Chicago and CSE styles. It also provides tips for evaluating sources.
A Research Guide for Students - Besides giving examples of citing sources in APA, MLA, Chicago/Turabian and other styles, this handy site gives pointers on resume writing and cover letters, proofreading, and more.

V. Statistics

Receommended sources available in Thomas Library's Reference Collection:

County and City Extra

Ref. HA203.C68 -or- County-City Databook for 2000

Household Spending: Who Spends How Much on What.

Ref. HC110.C6 A666 8th ed. 2003

American Generations Series

Demographics USA: ZIP Edition - Provides statistics by ZIP code.

Ref. HF5415.3 .D463 2004

The Lifestyle Market Analyst - Gives lifestyle profiles of US cities.

Ref. HF5415.33.U6 L54 2005

Recommended sources available for request through OhioLINK:

Understanding the Census: A Guide for Marketers, Planners, Grant Writers, and Other Data Users.

Recommended sources on the web:

University of Michigan Documents Center - Statistical Resources on the Web
Statistical Universe - a source of general statistics
The United States Census Site - From here you can click on the Related Sites box for links to State Data Centers and Fedstats, which has links to more than 70 statistical agencies
Consumer Expenditure Surveys - from the US Bureau of Labor Statistics
U.S. Economic Census - Business Data you can use from the US Census Bureau

VI. Management / Marketing Sources
Suggested by Professor Schindler

Books recommended from OhioLINK:
Sudden selector's guide to business resources.

Recommended from the web:
Ad*Access - Also from Duke, this database "presents images and . . . information for over 7,000 advertisements printed . . . between 1911 and 1955."
AdSlogans.com This site, based in the UK, provides a number of tools for students and educators, including Understanding the Evolution of an Advertising Slogan, a Sloganmaker to create a new slogan and Sloganalysis to measure the effectiveness of a slogan.
Advertising World - "The Ultimate Marketing Communications Directory" has a ton of links.
Ad Age Whitepapers - A select few of these whitepapers are freely available online
American Leaders Database - Database compiled by the Harvard Business School to provide brief biographies of 20th century leaders
AnnualReports.com - Provides easy access to official annual reports
AllBusiness.com - wealth of business information for small business and entrepreneurs
U of M Library's Gov Doc Center - Use menu on left-hand side of page to search for, learn about, and explore Gov Docs
brandchannel.com - "an online international exchange on the subject of branding"
Business Research Sources: a Reference Navigator.
Businesswire.com - "Today's News on the Net"
Buzz Monitoring - Highlights "26 free tools you must have" including Moreover..., Technorati,
                   digg, reddit, YouTube, Google Video, BoardTracker.com,
                   Google Patent Search, Google Trends, Compete: Search Analytics,
                   Google Alerts and Yahoo! Pipes.
ceoexpress.com
Datamonitor Provides brief information on companies and industries. Full reports are available, but are very expensive.
Emergence of Advertising in America: 1850-1920 - from Duke University
Google CPG blog - postings related to consumer packaged goods by professionals in the field
globalEDGE - for global business knowledge
Internet Archive : the Wayback Machine
John W. Hartman Center for Sales, advertising, and Marketing History at Duke Univ.
Marketing Virtual Library "Offering an objective. . . source for marketing basics,
market research, internet marketing, marketing plans, advertising, and much more."
David Frey's Small Business Marketing Best Practices - Has links to lots of free stuff, including articles, a forum, and a blog.
marketingpower.com - from the American Marketing Association
marketwire.com - This is third largest news dissemination operation for press releases.
New York Times web page on business and the economy
A portal to general business sources.
reportgallery.com - This is a link to a gallery of annual reports.
SecondaryData.com - "where marketing research and the world of Web-based free knowledge meet"
Marketing Salary CalculatorThis tool is based on a compensation survey of marketing professionals in 2006.
Marketing salary survey by Aquent and American Marketing Association
pwc's Personal Brand Pricewaterhouse Coopers' guide to crafting your personal brand
Tradeport's guide to market research - why and how to classify your product, how to identify your market and factors to consider when evaluating your market

VII. Public Opinion
Recommended from the Thomas Library Reference section:
American Attitudes: What Americans Think about the Issues That Shape Their Lives. 4th ed. Ref. HN90.P8 A58 2005

Recommended sources on the web:

PollingReport.com	"An independent, nonpartisan resource on trends in American public opinion."
Pew Research Center	an independent, non-partisan public opinion research organization that studies attitudes toward politics, the press and public policy issues
Gallup Organization	Provides the results of recent Gallup polls and explains how the polls are conducted.
Kaiser Family Foundation	Contains information about health care
Nielsen Media Research	provides some free reports on consumer watching and buying habits
The American Customer Satisfaction Index	ACSI measures national customer satisfaction by industry or company

VIII. Legal and Government Resources

Findlaw
Lexis-Nexis
          - Legal News
          - Federal Case Law / Federal Code
          - State Case Law / State Codes
          - Patents (1971-     )
Inflation Calculator -
USA.gov - "Your First Click to the U.S. Government"
State of Ohio Web Site

IX. Associations

American Marketing Association (AMA)
Direct Marketing Association (DMA)
Marketing Research Association (MRA)
The Ad Council

X. Internet Search Engines

Thomas Library Criteria for Website evaluation

Google

Yahoo

Ask.com

bing

Metacrawler

Google Scholar
Provides references to scholarly books and articles. Finding the full text may be difficult and costly...unless OLinks (OhioLINK) provides access to the article, in which case any fees have been paid by the library. Subscription databases almost always provide more complete and more current coverage. Most useful for locating specific items named in a bibliography or works cited list.

XI. Presentation Tips
(Web sites recommended by Dr. Schindler)
http://www.aresearchguide.com/3tips.html

http://www.garrreynolds.com/Presentation/prep.html
http://www.garrreynolds.com/Presentation/delivery.html
http://www.garrreynolds.com/Presentation/slides.html

http://www.presentationpro.com/products/pdpresentationtips.asp

http://www.presentations.com/msg/content_display/presentations/e3ia357b81560de3838f689a8bce4c4f10a

http://www.bitbetter.com/prestips.htm

http://powerbacks.com/index2.html

http://presenters-library.com/

http://office.microsoft.com/en-us/powerpoint/FX100487761033.aspx

http://www.backgroundart.com/categories.html

http://visualhorizons.com/VisualHorizons/HTML/ReeniesPresentationSkills.html

http://www.ellenfinkelstein.com/powerpoint.html

http://www.presentationteam.com/News/Tips/

XII. Sources for Podcasts

PodNova.com - This site provides access to podcasts from a huge range of sources. You are unlikely to find subscription podcasts, however. Be as careful evaluating information from these sites as you would from the Internet in general.

PodCast.net - This site appears to provide better quality content than PodNova. The main page features a subject menu; within the Business & Money option is a section is on marketing. As always, keep your evaluative skills sharp as you use these podcasts.

XII. People Resources
For help, contact Kristen Peters , library liaison to the Business Department. Or contact the reference desk.

Make an appointment with an OCC consultant for presentation practice
or someone at the Writing Center

Return to Thomas Library Main Page

Compiled by Regina Entorf, Wittenberg University Library
Last updated 9/10/12 - KGP