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Thomas Library

BUSINESS 340: MARKETING MANAGEMENT



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I.  Books
Basic Skills - describes useful search techniques that apply to research databases, library catalogs and internet search engines
EZRA - search for items in Thomas Library
Applied Management Collection - over 300 titles in Main Stacks of Thomas Library.
Access by doing a subject heading search in EZRA for Applied Management Collection.

OhioLINK - search 80+ Ohio libraries. Order items early! It may take 2-5 business days for items to be shipped to Witt.

II.  Information on Companies and Industries

      Lexis-Nexis
           -  Business News
           -  Company Profiles
           -  SEC Filings & Reports (includes EDGAR)
           -  Industry News
           -  Find Hoover's Reports by clicking "Advanced Options" under the search box and typing Hoover in the "Source" box. Select "Hoover Company and Industry Reports". Be sure to click the red "Apply" button, then type your company name in the search box.

      Mergent Online
           -  lookup a company name, then click on the "Reports" tab to find Annual and Industry Reports
           -  or use NAICS code to lookup an industry report

III.   Periodicals: Journals, Magazines, and More

 
     A. Databases for Finding Articles

* Business Source Complete  by EBSCO - search business and management periodicals; contains SWOT analyses.
Tip: Mouse over "More" on the blue bar at the top of the screen and click on "Company Profiles" to search for Market Line Reports. These reports include names of top competitors.

Academic Search Complete  by EBSCO - search periodicals from a variety of disciplines
MasterFile Premier by EBSCO - search magazines and trade publications (not many scholarly articles)
SocINDEX with full text by EBSCO - search Sociology periodicals
EconLit - Basic index to economics journals.

*** Save time: Search the 4 EBSCO databases listed above concurrently by selecting each one from the "Choose Databases" link from within any one of the above 4 EBSCO databases

  B. Accessing Periodicals

At Wittenberg: Journals the Library Has - Electronic and Print access will show up

If Wittenberg doesn't have access, fill out the Interlibrary Loan form to request a copy

- or go to the Thomas Library homepage to access the full range of All Databases available online.


NOTE: Locating journals can be tricky. If you run into trouble, a reference librarian will be glad to assist you.


IV. Citing Sources

Citations for Displays:
"Descriptive name for display," Store, location, date seen.
"Celebrate Halloween with Coke," Kroger, Bechtle Ave, 09.06.20XX
Citation for Advertising:
"Descriptive title for ad," Medium, time of day for broadcast, date seen.
"Celebrate Halloween with Coke," WHIO-TV, 9:00 p.m., 09.06.20XX
"Celebrate Halloween with Coke," Springfield News-Sun, 09.06.20XX
Citation for Interviews:
Last Name, First Name. Title, Company. Method of interview. Date.
Smith, Sandra. Manager of Beverages, Kroger. Personal Interview. 09.06.20XX
  • Wittenberg's Writing Center maintains information about a variety of commonly used citation styles. And you can always drop by the Writing Center or the Library Reference Desk for help interpreting the instructions.
  • Research and Documentation Online provides examples of how to create in-text citations, how to compile a bibliography and samples of proper formatting for MLA, APA, Chicago and CSE styles. It also provides tips for evaluating sources.
  • A Research Guide for Students - Besides giving examples of citing sources in APA, MLA, Chicago/Turabian and other styles, this handy site gives pointers on resume writing and cover letters, proofreading, and more.

V. Statistics

Recommended sources available in Thomas Library's Reference Collection:
Recommended sources available for request through OhioLINK:
Recommended sources online:


VI. Public Opinion
Recommended from the Thomas Library Reference section:
American Attitudes: What Americans Think about the Issues That Shape Their Lives. 4th ed. Ref. HN90.P8 A58 2005


Recommended sources on the web:

PollingReport.com "An independent, nonpartisan resource on trends in American public opinion."
Pew Research Center an independent, non-partisan public opinion research organization that studies attitudes toward politics, the press and public policy issues
Gallup Organization Provides the results of recent Gallup polls and explains how the polls are conducted.
Kaiser Family Foundation Contains information about health care
Nielsen Media Research provides some free reports on consumer watching and buying habits
The American Customer Satisfaction Index ACSI measures national customer satisfaction by industry or company

VII.   Associations

American Marketing Association (AMA)
Direct Marketing Association (DMA)
Marketing Research Association (MRA)
The Ad Council


VIII. People Resources
For help, contact Kristen Peters, library liaison to the Business Department. Or contact the reference desk.

Make an appointment with an OCC consultant for presentation practice.
For writing assistance, make an apopintment with someone at the Writing Center advisor.

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Compiled by Regina Entorf, Wittenberg University Library
Last updated 2/14/2014 - KGP
© 2014 Wittenberg University